Are you considering high quality film products to drive your next media campaign? If you are a public, private, elementary / middle / high school, vocational, college, or conservatory, you must remain competitive. In this modern age, families have an abundance of choices, and are even deciding to live in certain regions specifically for their school systems. It’s no longer an option to let the prestige of your establishment, or the success of your academic scoring serve as the lead source for your admissions. In order to capture your audience, you must utilize modern tools that can perform the heavy lifting for you.
At Capion we forge film tools that enable you to leverage your institutions selling points, backed by analytical data, allowing you to measure your campaigns success. Unlike traditional forms of “throw-away” media that are limited in their scope such as print, radio, or billboard advertisements, film products serve as a culmination of all of these elements combine. These smart tools can then be measured with annotations, or specific call to actions, and be utilized in a variety of ways. With our film tools, you can immerse your audience with the sights, sounds, and stories of your institution. You can speak directly to your audience through strong advocacy and success stories. You can even showcase new features, or offerings your institution provides over the competition. Take a look at each of our product types, and sign up for services today!
TV & INTERNET
TV & Internet Commercials can be the most direct way to advertise your institution. Direct response adverts are likely to cover the widest spread in your market. As you start to develop your foothold on the market however, a brand can slowly transit from the direct response model. Institutions can then find themselves taking liberties, constructing more creative, narrative based pieces to advertise their brand. At Capion, we spend some time to figure out what’s the best model for you. We will work you to develop the advert that is going to make the biggest splash. The greatest thing about these adverts however, is they can be broadcasted to both television and internet. This enables the institution to have flexibility in their broadcasting budget. You could focus on covering a wide geographical area via the medium of television. Alternatively with internet broadcast, you can pay as you go to pin point directly where your adverts are being viewed on social media. Both of these choices each have their merits, but they both are empowering to the institution with great rewards.
Authenticity is everything when highlighting your strengths. This is because we are being marketed to at every second of our lives. In the modern age of marketing, our leads are extremely perceptive, so a level of transparency is required. When we work with schools, we spend a great deal of time learning what your strengths, and weaknesses may be. We have found true advocacy can be the strongest component to highlighting a certain aspect of your institution. With our Highlight Tools you can speak directly to your target demographic, or generate new leads all together.
Highlight Tool Features & Applications
Focus and showcase your strengths.
Create center pieces to your campaigns, presenting information in digestible chunks.
Speak directly to your target demographic with topics they care about.
Educate and generate all new leads by discussing talking points through the medium of film.
Cast and develop strong advocates that evoke trust, bridging the gap between the consumer and your institution.
Capture analytical data driven directly by your Highlight Tool.
When bringing a close to your open enrollment season, it might be difficult to ensure your prospective students will in fact proceed to attend your school. They say in business; the longer you wait, the less the deal comes to fruition. So there is a period of time and uncertainty in which you want to remain engaged with your prospective student to reignite that excitement. With our Welcome Tools we seek to create an inclusive message that can be leveraged in an email campaign to speak directly to those you’ve accepted.
Welcome Tool Features:
Create an inclusive thematic overtone that makes the prospect feel like they are already a part of the institution.
Showcase additional or new elements of your institution not previously highlighted in other films.
Create excitement to validate the prospect’s decision.
Speak directly to the prospect to prepare them with “what to expect”.
Capture analytical data linked directly with your Welcome Tool.
Call to action and confirm their enrollment, solidifying the closing process.
Engaging Social Media films are the day players, and are probably the most important tool in your toolkit. These films can vary drastically from topic to topic, but it is the go to approach to remain engaged with your audience on a daily, weekly, or monthly basis. The biggest thing we tell our parters is that you need to keep your content fresh. Consumers on average will spend close to 170.6 minutes daily browsing the internet which exceeds television consumption (source quartz). So our efforts should be placed by creating fresh media that encapsulates the activities occurring at your school. Once you’ve established a presence on social media, your content will gain you traction via user engagement (likes, clicks, comments, and shares). This populates users’ timelines spreading to their friend’s networks, sparking organic growth around your platform. The key with creating social media content is to be as genuine and fun as possible, while subtly presenting your brand. With social media it’s more about giving rich content to the user than reaching for that direct conversion. We suggest keep it simple, and have fun with it!
Social Media Tool Ideas:
Sporting event coverage
Arts & science coverage
Hosted on and off campus activities
Public service announcements
The physical, and digital landscape have changed. With new emerging technology, and a need to adapt in a post pandemic world, its imperative to capitalize on new methods to tour your facility With our virtual 360 cameras, we are capable of capturing your school's grounds in new ways that's both engaging and immersive.
"Capion Studio has become a trusted partner in the advancement of our school's marketing efforts. Capion combines cutting edge technology with a highly engaging and creative style of collaboration. Capion's production value and quality is high as they seek to understand and guide the brand messaging essential to a successful organization."
President & Principle of Bishop Stang High School